1. NDTV Special Feature:
A dedicated segment on NDTV Digital’s Breakfast Show, complemented by coverage on Polimer News, significantly enhanced the message’s reach, engaging a broader national audience.
2. Radio Campaign:
Radio channels FM 104.6, FM Rainbow 101.4, and All India Radio aired MS-focused awareness talks and interviews with doctors and medical professionals, increasing their regional reach.
3. Special FM Broadcast on World MS Day 2025 – Hello FM 106.4
As part of the World MS Day 2025 initiatives, Hello FM 106.4 featured a special segment on their popular mid-morning show “Kaathuvaakkula”, aired between 10:00 AM and 12:00 noon across all 10 of their stations on 28th May 2025.
The session brought valuable insights into Multiple Sclerosis (MS), with participation from Ms. Meenakshi, a representative of the MSSI Chennai Chapter, and Dr. Lakshmanan, Neurologist at Kauvery Hospital, Chennai.
Listeners gained a deeper understanding of the condition and its impact on individuals and families with an engaging and informative discussion that shed light on the nature of MS, challenges in diagnosis, the importance of early detection, and ongoing support for those living with the condition. Meenakshi, an MSP herself, shared valuable perspectives on managing and living with Multiple Sclerosis, while Dr. Lakshmanan provided medical insights into the symptoms, diagnosis protocols, and advances in treatment.
The session successfully raised awareness, encouraged empathy, and emphasised the importance of public understanding around Multiple Sclerosis, marking World MS Day with both purpose and impact.
